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High schools to Dwyane Wade: You’re fired!

Posted by Jose Lambiet | Splitsville |
| Friday 13 March 2009 5:05 pm Print This Post

Miami Heat superstar Dwyane Wade today was fired from his endorsement contract with a chain of charter schools originally named after him and catering to high school dropouts.



Dwyane Wade doing what he does best

Dwyane Wade doing what he does best





Wade, 27, didn’t fulfill his obligations to the D. Wade’s Schools, said Mavericks in Education CEO Mark Thimmig. Those included appearances in TV commercials.



“We need to move on; the dropout rate is at epidemic levels,” Thimmig said. “This contract made Dwyane Wade the biggest celebrity committed to turning around the national dropout crisis.



“He was supposed to participate in marketing campaigns and public appearances, but he has not been engaged.”



Wade received an undisclosed number of shares in the schools when he signed on.



Thimmig said he’ll go on the hunt for another celebrity pitchman, “one with strong family values.”




Thimmig clearly was taking a swipe at the NBA’s leading scorer, who’s been dogged with strange allegations this season. Flash’s soon-to-be-ex-wife accused him of giving her a sexually transmitted disease and abandoning their children. And a former business partner told Page2Live recently that an apartment he rented for Wade was used for sex parties.



Lisa Joseph, the Olympic hero’s publicist, said Wade retained a lawyer to deal with the new ding in his image and didn’t comment.



Wade’s days as schools frontman seemed numbered. Earlier this year, officials changed the name to Mavericks High Schools instead of D. Wade’s.



The chain is opening its first five schools in Miami-Dade, Pinellas and Osceola counties in August.

Is Dwyane Wade's reputation clean enough to have schools named after him?

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12 Comments »

  1. Comment by timebandit — March 13, 2009 @ 11:11 pm

    Dwyane was put on the bench when he got to collage for bad grades, I guess he got kicked off of the team at the dropout school for bad behavior

  2. Comment by a fan — March 14, 2009 @ 1:29 am

    people are too quick to judge! the guy is not perfect and who to sat if those accusations are true. what if his ex-wife is trying to get back at him. what if she cheated and gave him the STD and just trying to make him look bad and build herself up. you have to get the fact before u place the blame. the guy is out there making a honest living but still they are trying to act as if his behavior make him a beast.if he was a NBA star no one would learn of what he did or did not do. You have to let these people live their life because they are people just like everyone else. Good luck D. Wade you don’t have to prove to anyone but yourself that you are who you are and trying to do good for others.

  3. Comment by a fan — March 14, 2009 @ 1:31 am

    people are too quick to judge! the guy is not perfect and who to say if those accusations are true. what if his ex-wife is trying to get back at him. what if she cheated and gave him the STD and just trying to make him look bad and build herself up. you have to get the fact before u place the blame. the guy is out there making a honest living but still they are trying to act as if his behavior make him a beast.if he was not a NBA star no one would learn of what he did or did not do. You have to let these people live their life because they are people just like everyone else. Good luck D. Wade you don’t have to prove to anyone but yourself that you are who you are and trying to do good for others.

  4. Comment by Mike — March 14, 2009 @ 10:24 am

    I have insider knowledge that those schools were terrible models which would’ve paid Thimmig’s company the tax money that was supposed to go to the school for the kids. Maybe D-Wade didn’t want his name associated with a school that would fail and cast further dispersion on his already-tarnished public image. I seem to remember that there was an article in recent months in the PBP where PBC school board rejected applications to open schools in PBC from this company. I don’t seem to remember it being because D-Wade’s name was associated with it. There must be more to this. Sounds like Thimmig is just sour grapes over his school’s failure to keep D-Wade interested.

  5. Comment by Nelson — March 14, 2009 @ 1:28 pm

    It’s not that I don’t care for celebrities, but people have become focused on the “cult of personality.”
    We are now a society that values celebrity over character and it is high time that, we put these so-called “heroes” in their place.
    The limelight, need not shine on those people, who, using their influence to make “more money than G-d,” take advantage of the fact that they are well known. It is a shame that we in this society value athletes, musicians, actors, tv personalities and the like over people who are true heroes. The kind of people who are
    self-less, who give of themselves without thinking of how they will be enriched and their names put in the paper and on television for their actions.
    I am certain that other people can be found to encourage those young people, who would want to quit school to stay in school for the right reasons.

  6. Comment by Gary — March 15, 2009 @ 1:43 pm

    I’m always put off by the old “I have insider information” ploy. No one makes a bunch of money dedicating their lives to helping dropout kids. Trying to demonize Thimmig and his company because they are moving on without D.Wade to open schools for thousands of kids who need help is a real nasty hatchet job for the Flash. Trying to shift the focus off D.Wade’s lack of follow through just doesn’t play well with me.

  7. Pingback by Dwyane Wade Fired By High Schools — March 16, 2009 @ 3:20 pm

    [...] Dwyane Wade and Mavericks In Education agreed to shares in his schools that were named after him.  But since his release Dwyane Wade’s schools have been re-named to Mavericks High Schools. Thimmig said he’ll go on the hunt for another celebrity pitchman, “one with strong family values.” [...]

  8. Comment by norpax — March 17, 2009 @ 6:36 am

    Why not get D.Rose? Chicago native, strong family values, a fresh young face in the NBA!

  9. Comment by martin — March 28, 2009 @ 6:35 pm

    Don’t believe a word this guy Thimmig says. He is as shady as they come.

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  11. Pingback by Palm Beach & South Florida gossip & celebrity news | Jose Lambiet’s Page2Live.com » D. Wade’s a baby daddy? Not quite, Gabrielle Union — April 28, 2009 @ 1:01 pm

    [...] squeaky-clean image sure has been ailing as painfully as Wade’s back. Not only has Siohvaughn accused Wade in divorce documents of infecting [...]

  12. Pingback by Palm Beach & South Florida gossip & celebrity news | Jose Lambiet’s Page2Live.com» Lambiet’s Lunch: Heat’s Dwyane Wade feted at WH — June 18, 2009 @ 11:38 am

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