Funnymen Chris Rock and David Spade in South Beach Saturday (Click on the photo for more celebs at the Super Bowl)

Comic Adam Sandler knows a good deal when he sees one!

The former Saturday Night Live standout just produced Grown Ups, a comedy in which he stars with SNL alums Rob Schneider, David Spade and Chris Rock, sitcom star Kevin James (King of Queens), and others. The flick, slated for release in the summer, is about five high school friends who reunite 30 years after graduation.

As producer, Sandler also needs to pay for some publicity.

Pay for it? Nah!

See what Sandler’s doing by looking below, or click

The star of Happy Gilmore and Billy Madison and his crew descended on the Super Bowl media center in Fort Lauderdale Friday.

Bingo!

The cast members were interviewed by a total 95 radio stations that have broadcast live throughout the week.

“They overshadowed the football guys who were there to be interviewed,” said an NFL source. “But they didn’t care. They had a great time.”

For more pictures of celebrities in town for the Super Bowl, click on the photo or here.

To view the trailer of Grown Ups, click here.