Mar-a-Lago owner Donald Trump is dead serious about considering a 2012 presidential run.

He is scheduled to speak before a plethora of Republican decision makers this afternoon, days after launching the website shouldtrumprun.com.

And, he told Page2Live today he could announce whether he’ll run on the finale of the upcoming season of The Apprentice, the NBC show he hosts!

For now, Trump is scheduled to speak this afternoon at the annual Washington, D.C., meeting of CPAC, the Conservative Political Action Conference. It’s an important annual gathering of conservative activists that often includes speeches by potential Republican candidates to the land’s highest office.

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It’s his first appearance to an event that could be considered a campaign stop, his first meeting with folks who weigh in heavily on picking a GOP front-runner.

“It’s true a lot of candidates appear before CPAC,” Trump told Page2Live, “but don’t read anything into it. I won’t decide until late May, early June.”

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Since CPAC is where Ronald Reagan made his famous “City Upon a Hill” speech in 1974, and former Speaker of the House Newt Gingrich and recent presidential hopeful Mitt Romney are on this year’s list of speakers, Trump faces a crowd that’s not likely to be star-struck.

“I can’t tell you what I’m going to talk about,” the billionaire said this morning, moments before hopping on a jet to D.C. “I’d be too long. I have a lot to say.”

When it comes to a run for the White House, Trump has been playing it coy for months, even in chats with potential Palm Beach backers.

Then will Trump, like LeBron James announcing his decision to go to the Miami Heat, keep the scoop for Apprentice viewers? So happens the season finale is in “late May, early June.”

“That’s very possible,” Trump said. “We’re studying the legal implications of doing something like that.”