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Heigl, made up!

Actress Katherine Heigl wasn’t looking anything like what fans have come to expect (right) from the former Grey’s Anatomye beauty recently in Miami Beach.

No matter! The makeup-free, sun-baked film and TV star,  above with hubby and singer/songwriter Josh Kelley, still seemed to have a good time.

– Click here to see who else is around

The couple vacationed in SoFla after Heigl wrapped up her part in New Year’s Eve, a big-screen fare starring Robert DeNiro.

Not too far from Camp Heigl, meanwhile, The Real Housewives of New York City’s Kelly Killoren Bensimon (below) wouldn’t be caught dead without eyeliner and base, even on the sand. She graciously posed for the Page2Live shutterbug while packing it in for the night.

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Even with a brand-new business administration degree from the University of Miami, Robert Riva hasn’t really been in high demand on the job market.

So he did the next best thing to getting a job: He used his boyish good looks, soulful eyes and fancy Palm Beach breeding and set out to be a reality TV star!

Riva, 22, is expected to become one of the main staples on a trashy-but-popular reality fare, Love Games. How trashy? Well, the house where the action takes place boasts a “boom-boom room.” Season 2, taped in the winter, premieres on the women’s cable network Oxygen on April 18.

Riva and friends (Click on the photo for more)

The program’s premise: Natalie Nunn, Lea Beaulieu and Amber Buhl, stars from Oxygen’s scandalous The Bad Girls Club, are vying for the affection of 15 boys. By the eighth and final episode, only one of the girls and a boy are left and viewers try to figure out if the relationship will last.

As Riva puts it: “It’s the poor man’s (The) Bachelor.”

– Click here for a better look at Riva

Riva, a graduate of Palm Beach Day School and Benjamin School, is the son of well-known marketing exec Maribel Alvarez. He knows instinctively the kind of exposure he could receive from the average million-plus of viewers per episode, especially when involved in on-air challenges that include doing jumping jacks in his Speedos.

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Look who the tide just brought in!

That’s Jenni Farley, aka JWoww of MTV’s Jersey Shore, strolling along Lincoln Road with boytoy Roger Williams (above) Monday in Miami Beach.

Williams and JWoww (right)  made an obligatory stop at Starbucks on their way to JWoww’s promotional appearance for yet another diet pill at the GNC health store.

To JWoww, it was all familiar territory.

Farley was with Snooki, The Situation and the rest of the reality crew a year ago when Jersey Shore tried to take over South Florida for three months.

Mostly, they ended up getting rejected from just about everywhere!

So, who else is town these days?

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Blumenkopf

Today personality Hoda Kotb has been trying her darnedest to keep her new man’s identity under the radar, but even her best isn’t good enough for Page2Live.

Meet Boca Raton lawyer and single dad of two Jay Blumenkopf, the corporate law guru who, sources say, has been sharing the NBC morning star’s life for the past six months.

With Kathie Lee Gifford on Today’s fourth hour Monday through Friday, the oft-imitated (on Saturday Night Live) but-never-duplicated Hoda has been squawking about how sweet and gentlemanly her “Jay” is.

Never, however, has she mentioned his last name.

But insiders at the New York/Boca lawfirm of Yoss LLP tell me Blumenkopf has been telling his colleagues he’s da man!

“You could say he’s pretty proud of himself,” one informant told me. “So he makes no secret of it.”

Hoda (right) and Gifford last November (Bruce Bennett/The Palm Beach Post)

When I called Hoda, 46, in her New York City condo to confirm, what had started as a pleasant conversation was cut short when I brought up Blumenkopf’s name. Hoda’s publicist declined comment. And neither Blumenkopf nor his daughters have returned calls or emails.

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Lahti (via Facebook)

Golfer Tiger Woods is back on the dating scene, and somehow landed a pretty, 22-year-old graduate student at West Palm Beach’s Northwood University, according to several unconfirmed news reports.

According to records the woman, identified as Alyse Lahti, lived down the street from Woods in Windermere, near Orlando, with her stepdad.

The stepdad, Alastair Johnston, is a high-ranking employee of IMG, the sports agency that represents Woods.

A woman at Johnston’s other home in Cleveland, where IMG is based, and where Lahti grew up, told Page2Live that Lahti no longer lives there and couldn’t be contacted. Lahti didn’t respond to emails asking for comment.

As a Northwood student, Lahti once again lives close to Woods, whose new home is in Jupiter Island.

With blue eyes and blonde hair Lahti, 13 years younger than Woods, bears a faint resemblance to Elin Nordegren, Woods’ ex-wife and the recent buyer of a $12.2 million-house at Seminole Landing in North Palm Beach.

– Click here for a look at the local homes of Tiger and Elin

Lahti (via Facebook)

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